The 7-4-11 Approach: The Science
of Winning in the Middle East Pack
To go from stranger to trusted
partner
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Are You an Established AI, CX, or SaaS Company Struggling to Close Deals in the Middle East?
You’ve built a strong company. Your solution works. You’ve had success in the U.S., Europe, or Asia.
But expanding in the Middle East—or making real sales here—isn’t as easy as it should be.
Middle East selling is different. What works in other markets doesn’t work the same way here.
Why Isn’t It Working?
🚨 Your expertise isn’t enough. Your product isn’t enough. Your global success isn’t enough.
In the Middle East, trust isn’t a checkbox—it’s the foundation of every deal.
Decision-makers won’t buy from you just because you have the best solution.
The companies that win in this region don’t chase leads—they position themselves as trusted advisors.
The offering disrupts how AI is being implemented for any enterprise globally.
In the Middle East, this approach solves one of the biggest challenges for any tech or AI vendor: data localization and AI model ownership for organizations in the region.
Adding to that is the huge computational power it brings to the table and the world’s fastest AI inference capabilities.
This is truly a next-level AI solution!
The company is targeting the Middle East market and has started building its brand in the region by participating in regional expos to establish a presence. Some of the events that were part of this initiative include the following...
This is an amazing start in the Middle East market.
On the other hand, when it comes to building the right relationships that lead to closing deals, the Middle East is a market that values trust more than competency.
Wait...
How do you think leaders and executives (who are your target audience) perceive these types of events? Check out some of the actual feedback we gathered throughout our journey.
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When I attend events, I only go to speak in a session and leave immediately, the atmosphere of sales is clear in any conversation
Events equal Sales, this is how I visualize any event happening in the region
Coming to expos and industry events for a CIO is like going to a battle where everyone wants to fight with you
-how can we really operationalize trust?
-How can we build the right relationship with the decision makers in any account?
-How can we create a champion who can the brand ambassador inside any account?
The 7-4-11 Approach
7 hours of interaction, across 11 touch points, in 4 separate locations
Turning strangers into Friends
Building positive associations about the Brand
Building real relationships and trust with the Executives
Position the Brand positively in the market and Shift Selling from push to pull approach
Define Dream100 list (dream to be our customers in 3 years)
From those Dream 100, select your Dream3, Dream10, Dream30.
Create valuable educational marketing content in various formats (videos, articles, ebooks, emails, etc.
Then, use that to keep all of your target prospects engaged in a way where you're adding value to them.
Conduct webinar in thought leadership format focusing on adding value and relevance to Dream 100
Invite Dream10 as panelists and build authority,
Personalize invites for Dream30 and invites to Dream100
Thought Leadership or Roundtable in-person event that can be in
- Format 1: 2 panelist session 40 – 60 min each, 1 keynotes.
- Format 2: 60 min 4-6 people Thought Leadership Boardroom
4 weeks Calendar after event (Thank you Note, Photo, Full Video, Custom Video per Leader)
Monthly value-add digital content
Monthly Gift for Dream10
Our Offer
Core Offer
-Market Research Niche, Dream100/30/10/3, ICP, and competitors.
-X number of offer sales pages Funnel & VSL.
-2 Webinars with >30 attendees. At least 10 from dream100 (Thought Leadership theme).
-1 physical Thought Leadership or Roundtable event in 5-star hotel with at least 6 leaders from Dream100.
-5 value-add content / educational marketing / Written & Video.
-Create customized highlight video for each target leader.
Bonus include...
- Bonus 1: Regional head coaching on how to moderate the session and event flow
- Bonus 2: Comprehensive coaching on how to maximize the value of all activities
- Bonus 3: Organize preparation calls with invited leaders
- Bonus 4: Branded giveaways for leaders attending the thought leadership event
- Bonus 5: Branded roll-ups
- Bonus 6: Community creation / management
- Bonus 7: Crafting unique bios for invited leaders
- Bonus 8: 3 Video funnels for each of the events to drive more leads
How this offer will be executed...
Dream 100 Strategy
Value-add & Educational Content Campaign #1
Webinar #1
Value-add & Educational Content Campaign #2
Thought Leadership Boardroom
Value-add & Educational Content Campaign #3
Webinar #2
Value-add & Educational Content Campaign #4
With this pack, you will achieve...
” ~7 hours of interaction, in ~4 separate locations, across ~11 touch points”
This will bring value in...