Breaking Into the Middle East Market: The Challenge for AI, CX, and SaaS Leaders
You're an established AI, CX, or SaaS company looking to expand into the Middle East.
You've had success in the U.S., Europe, or Asia, and now you see massive potential in this region.
But the leads aren’t flowing as expected.
👉 You’ve invested in expos, but they’re not bringing in real business.
👉 Your outreach campaigns are getting engagement but not conversions.
👉 You're generating leads, but they stall before reaching a decision.
👉 You’ve hired local sales reps, but closing deals takes much longer than expected.
Sound familiar?
Here’s the reality: Winning in the Middle East is different.
🚨 Your expertise isn’t enough. Your product isn’t enough. Your global success isn’t enough.
The Real Reason You’re Struggling to Close Deals
In the Middle East, trust is everything.
💡 Decision-makers won’t buy from you just because you have the best solution.
💡 They won’t respond to cold outreach or generic lead gen tactics.
💡 They won’t sign a contract after just one or two meetings.
Unlike in the U.S. or Europe, business relationships here are personal, not transactional.
So if you’re treating Middle East lead generation like any other market, you’ll keep running into walls.
The companies that win in this region do things differently.
They don’t chase leads.
They position themselves as trusted advisors—where decision-makers seek them out.
The question is: How do you do that?
The 7-4-11 Approach: The Science of Winning in the Middle East
To go from stranger to trusted partner, decision-makers need:
✔ 7 hours of interaction
✔ 4 different touchpoints
✔ 11 exposures to your brand
Before they feel comfortable enough to buy from you.
This is why traditional lead generation isn’t working.
❌ You don’t have enough meaningful interactions.
❌ You’re only engaging at one or two touchpoints.
❌ You’re not consistently staying in front of your ideal buyers.
That’s why we built the 7-4-11 Package—a structured approach to get you real conversations, real trust, and real deals.
This isn’t about getting more leads—it’s about turning those leads into revenue.
BOOK YOUE FREE CONSULTATION CALL
The company is targeting the Middle East market and has started building its brand in the region by participating in regional expos to establish a presence. Some of the events that were part of this initiative include the following...
This is an amazing start in the Middle East market.
On the other hand, when it comes to building the right relationships that lead to closing deals, the Middle East is a market that values trust more than competency.
Wait...
How do you think leaders and executives (who are your target audience) perceive these types of events? Check out some of the actual feedback we gathered throughout our journey.
how can we really operationalize trust?
How can we build the right relationship with the decision makers in any account?
How can we create a champion who can the brand ambassador inside any account?
The 7-4-11 Approach
7 hours of interaction, across 11 touch points, in 4 separate locations
Turning strangers into Friends
Building positive associations about the Brand
Building real relationships and trust with the Executives
Position the Brand positively in the market and Shift Selling from push to pull approach
Define Dream100 list (dream to be our customers in 3 years)
From those Dream 100, select your Dream3, Dream10, Dream30.
Create valuable educational marketing content in various formats (videos, articles, ebooks, emails, etc.
Then, use that to keep all of your target prospects engaged in a way where you're adding value to them.
Conduct webinar in thought leadership format focusing on adding value and relevance to Dream 100
Invite Dream10 as panelists and build authority,
Personalize invites for Dream30 and invites to Dream100
Thought Leadership or Roundtable in-person event that can be in
- Format 1: 2 panelist session 40 – 60 min each, 1 keynotes.
- Format 2: 60 min 4-6 people Thought Leadership Boardroom
4 weeks Calendar after event (Thank you Note, Photo, Full Video, Custom Video per Leader)
Monthly value-add digital content
Monthly Gift for Dream10
Our Offer
Core Offer
-Market Research Niche, Dream100/30/10/3, ICP, and competitors.
-X number of offer sales pages Funnel & VSL.
-2 Webinars with >30 attendees. At least 10 from dream100 (Thought Leadership theme).
-1 physical Thought Leadership or Roundtable event in 5-star hotel with at least 6 leaders from Dream100.
-5 value-add content / educational marketing / Written & Video.
-Create customized highlight video for each target leader.
Bonus include...
- Bonus 1: Regional head coaching on how to moderate the session and event flow
- Bonus 2: Comprehensive coaching on how to maximize the value of all activities
- Bonus 3: Organize preparation calls with invited leaders
- Bonus 4: Branded giveaways for leaders attending the thought leadership event
- Bonus 5: Branded roll-ups
- Bonus 6: Community creation / management
- Bonus 7: Crafting unique bios for invited leaders
- Bonus 8: 3 Video funnels for each of the events to drive more leads
How this offer will be executed...
Dream 100 Strategy
Value-add & Educational Content Campaign #1
Webinar #1
Value-add & Educational Content Campaign #2
Thought Leadership Boardroom
Value-add & Educational Content Campaign #3
Webinar #2
Value-add & Educational Content Campaign #4
With this pack, You will achieve...
”~7 hours of interaction, in ~4 separate locations, across ~11 touch points”
This will bring value in...
Branding: Establish a leadership position in AI in the Middle East
Growth Marketing: Achieve Growth Marketing by generating engaged leads with the right personal
Sales Conversion: Build relationship/rapport/trust with the right stakeholders, thus nurturing and opportunities and improve sales conversions
Why CXOrchestra
All-in-one Sales and Marketing agency for B2B Business in Middle East
Domain Mastery (AI - B2B Tech - Future Technology)
Strong relationship with executives in KSA, UAE and the rest of Middle East
localized and proven methodology with cultural depth
Strong relationship with major AI System integrator and sales partners across Middle East
Ready to lunch the Middle East market...CXOrchestra is ready to partner with SambaNova in this journey!